CARDIFF, UNITED KINGDOM – MARCH 27: A general view of The National Trust’s Dyffryn House is seen on March 27, 2013 near Cardiff, Wales. The historic Dyffryn House, which has undergone a multi-million pound transformation and has never been fully open to the public, will finally open its doors on Good Friday, to allow visitors to view the five restored rooms and gardens. (Photo by Matt Cardy/Getty Images)
HERITAGE conservation charity National Trust has gained public confidence compared to the previous year, according to a survey.
A poll conducted by think tank More in Common and University College London’s Policy Lab showed that 71 per cent of 2,000 respondents – British adults – trusted the National Trust, a seven percentage point improvement over the last year.
A similar number of people said they believed the charity was a force for good, although the proportion largely varied with age.
While half of the respondents aged 18-24 years said the organisation is a force for good, the proportion rose to 61 per cent for people in the age group of 25-40 years and to 75 per cent for those aged 41-75 years.
A little more than half (51 per cent) of the respondents agreed that “the National Trust does respect people like me” while just 19 per cent believed to the contrary.
The survey was conducted between July and September this year.
The public approval of the National Trust was in contrast to the reputation of many other organisations which have drawn anger over their actions.
Some 47 per cent of people said the environmental protest group Just Stop Oil was a force for bad, compared to 17 per cent who thought the opposite, a Times report said.
“Our workers and volunteers will be delighted,” National Trust’s director of communications Celia Richardson said, referring to the positive public view of Europe’s largest conservation charity.
“Public trust in institutions is really, really important, even more so when you care for people’s shared heritage,” Richardson said.
The survey result “means we are open to different groups, to telling all sorts of histories. It also means, with things like nature and climate being forever, we have to stand up for those two things.”