By: JurmoloyaRava
Designer Ritu Kumar’s Label Autumn/ winter 2017 collection, titled Maharaja Pop was recently launched by actress Vaani Kapoor. The collection is inspired by a merger of rich fabrics and ornamentation of erstwhile royalty, with quirky colour accents and bold, military inspired prints, that includes printed jackets, signature shirt dresses and short skirts made from extravagant fabrics like velvet, foil printed jerseys and heavy and vintage crepe.
Redefining royalty with vivid hues. Presenting the AW’17 Maharaja Pop Collection by Label Ritu Kumar. pic.twitter.com/atbu2zTuzm
— LabelRituKumar (@labelritukumar) August 11, 2017
The young actress looks spunky in the campaign featuring videos and stills, shot by photographer Bikramjit Bose and videographer Christina MacGillivray. She can also be seen dancing cheerfully to peppy music in two videos for the brand’s Basics collection, which features the brand’s loungewear.
Talking about the association with Amrish Kumar, CEO, Ritu Kumar said, “We spend a lot of time thinking through and connecting with people who we believe portray the mood and personality of the brand. This year we were talking about the vibrant and bold approach the brand has taken and starting meeting with people who portray this feeling. Vaani represents the movement, the grounded-ness along with the international outlook that Label Ritu Kumar stands for.”
[TheChamp-Sharing]
