By: DhrithiGulvadi
Having known for many Bollywood hit songs, music director-composer-singer-instrumentalist-record producer Pritam Chakraborty revealed about whether or not films like Jagga Jasoos and Jab Harry Met Sejal’s failure at box office affected him despite of giving hit songs in the films. In an interaction with a leading Indian daily, Pritam said, “A film doing well or not is not in my hands and whenever I compose for a film, I don’t think whether the film will do well or not. If you ask me whether it affects me or not, of course, it does. I am very much a part of the film. It’s success or failure affects me.”
As per the reports, Pritam was supposedly to take a break from the music industry, however he explained, “I did not sign any movie since 2016 as I already had so many in my hand. I decided to sign a new movie after they all are released. So, after JHMS came out, I decided to take a short break before signing any new film. I will start working from January 2018.”
Talking about his take on the taste of music of millennials of India, he said, “Though people look for new orchestration and modern sound nowadays yet the basic requirement for a good melody and lyrics haven’t gone away.”
Talking further about the current gen of songs, Pritam said, “Poetry is necessary in a song. I believe song composition is then most important part. After that comes the lyrics and then the singing. Beats, rhythm and orchestration are also important. So poetry is very important. Lyrics gives longevity to a song. You tend to remember and associate yourself with a song for longer time when you understand and relate to the lyrics of the song.”
He further shared his opinion on current trend of Indian music which focuses more on performances, looks and fan following than solely on music. Pritam said, “I think at the end of the day how you look might create an advantage at the beginning but it’s the content which ultimately succeeds. So, in the long run, it’s the talent and hard work which pays your bills. As far as competition is concerned, as competition has increased, the volume of work has also increased. There is lot of work. The industry has opened up and it’s no longer about three or four composer or singers. Anybody who is good gets work. So along with competition, opportunities have also increased.”
Adding further he spoke about JAM8, he said, “JAM8 is an A&R (Artist and Repertoire) incubation platform. The basic motive is to find talented people who will incubated, groomed and pushed into the music industry. India is lagging in A&R incubation. Our country is full of talent but lot of good talent is left out because they don’t get opportunity. JAM8’s basic approach is to give that opportunity.We want JAM8 to take up the space of serving the entire creative community on sonic identities. So, basically if there is a big brand out there who want to create impact with their marketing or a big television series out there that wants to create an iconic theme song or a film like Raees who wants to create songs, we want JAM8 to be the ‘go to’ creative person for every one of these guys.”
Pritam also opined about the trend of remixing older songs, he said, “Rehashing and remixing old songs are fine till they are part of the script. When it becomes a norm and every alternative film has a remixed song, it is not a healthy trend.”
[TheChamp-Sharing] 
